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Thursday, September 1, 2022

The Perfect Pitch, 22 September 1986, Number 3

Bob Marshall and Nelson Thall put out this issue in September, 1986.

[Above is the cover. See all the pages.]

They had Marshall McLuhan's complete Coachhouse mailing list (organized by Marg Stewart) to send all 3 editions of THE PERFECT PITCH to, for the purpose of promoting Bob Marshall's Toronto CKLN-FM radio show called, "The International Connection".

The knowledge in those quotations was pretty well all you needed to understand, to prepare for the 21st Century. The few dingbat McLuhanites that responded could only complain about the mystery of how we got their addresses. Mind you, this is 6 years after McLuhan "died" during which period (President Reagan's two terms in office) his work was completely suppressed.

McLuhan had predicted Reagan would become President in a 1976 PEOPLE Magazine interview. (Nobody ever mentioned that until I did in 1987 or so on CKLN - no "McLuhan scholars" {always a joke} even knew of the quote - they were too busy reading books that ignored McLuhan.)

Where were Derrick De Kerckhove, Robert Logan, Carl Scharfe, Michael Edmunds, Eric McLuhan, Bruce Powe, Jim Paterson, Philip Marchand, Terrence Gordon, Wayne Constantineau, regular attendees of the McLuhan Coachhouse Monday nite seminars in the 60s and 70s, and Frank Zingrone et al., at this critical juncture in LOCKDOWN BOBRULE? They all had an open invitation to come on Bob's show. The only person who ever dared to be actively (not passively) discarnate on CKLN was the immortal Barrington Nevitt!!

Another sign of the absolute failure of McLuhan's effort to "educate the people".

Let's always remember that the only afterimage of McLuhan's work was the forlorn Neil Postman and anemic MEA... Now that the TECH BODY is in charge, nobody has a prayer unless they get right with iONdom.

P.S. We, of "Club 22", however, went on to spark the McLuhan revival (first MONDO 2000 magazine, then WIRED magazine) in the early 90s for the Generation Xers via the two BOB'S MEDIA ECOLOGY CD's, produced by Dave Newfeld.

Bob Dobbs

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