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Monday, March 18, 2019

Bob Dobbs on Marshall McLuhan’s Article “The Garbage Apocalypse”

“In this article/talk (“The Garbage Apocalypse”), as in all his articles/talks, Marshall McLuhan always repeats his basic terms and definitions.

One must ignore the dullness (or Chinese water-torture effects) that ritual might evoke in studying MM.

The point is to find the new sentence or description/elaboration or two that one may have wondered about or hadn't even thought of - those thoughts or developments that puzzle one on why MM didn't complete the "logic" with them.

This is the aphoristic side of Francis Bacon's formula MM is using.

Those sequential mathematics, as one notes them through one's prolonged study, will make you marvel how MM carefully dropped these in each new opportunity of performance, demonstrating to one that he knew he had left it out.

However, in the long run, this is MM completing the continuous "methods" side of Bacon's two stylistic distinctions.

MM knows the attentive student of MM is waiting for more... and he will eventually give it to one.

This is why one has to read/listen to everything McLuhan expressed.

It is similar to Zappa's "big note" and conceptual continuity.

This is why MM cannot be defined as a grammarian or rhetorician. He worked with all the seven arts and sciences of the trivium and quadrivium.

Plus 3 others that I added back in the 80s: the occult, the personal mentor, and the "club".

There are two or three new sentences in this talk. Can you point them out?“
Bob Dobbs

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