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Saturday, April 20, 2019

iON on McLuhan

Transcribed by Bert.

Payday

[28 February 2015 Part 1]

(35:47
iON: The Nielsen Ratings proved that the TV is watching you. You aren’t watching the TV.

Bob: Yes! Caller, very interesting thing - I found an unpublished letter. McLuhan said he was talking about the nature of TV in 1941. Now, either it’s a misprint – well, ask iON. Can you bring McLuhan in or speak for him? Did Marshall see a lot of the dimensions of these roads, and acoustic space, and new tactility? Did he see that in the ‘40s, iON? Before we technically had television as an environment?

iON: Sure, he also talked about the computers before there was a nickel’s worth of RAM on the planet.

Bob: That’s an interesting point, Caller.

iON: It was "Penile" and "Sexual". Everything was suffering from a good dowsing of "Phal-lactic acid" and a...

Caller: Are you saying it was "Carnal Knowledge".

iON: Well, he used it as carnal, yes. The “Mass was a mess”.

Bob: Yeah, that was “The Mechanical Bride”, Caller. That’s the title of his first book, “The Mechanical Bride".

iON: The “Mass was a mess”.

Bob: That’s true! He was quite upset with his fellow Catholics not understanding what they were doing in their Mass.

iON: That bled across into all lines and then it became a way to make it personal, and just for him because it wasn’t working in mass. It was “Messing up in Mass is a mess”.

Bob: It became personal for him.

iON: Only!

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