Sunday, April 22, 2001

Bob’s Notes | McLuhan, From Gutenberg to Batman, 28 April 1966

Payday

NOTE:Timing based on Payday archives.


Jan.10/2015 1176561-3-1 Annenberg School of Communications, University of Pennsylvania:

(Part 13 at 38:58 and Part 14 at 12:45)

"home is where you hang your head"
53:25

"from the land of the DEW-Line"
53:54

"blowing both horns of his dilemma"
54:02

the audience is about to become workforce
55:14

proposal to use the audience in scientific research (inevitable in 2 or 3 years) (after the quiz shows' fiasco)
55:35


"the Gut Gal" vs. "Bat Man"
57:22

Part 14 at 12:45

Kuhn, Barfield, Havelock, Innis, and Hall
14:11

McLuhan explains why his "image" is contemptible
17:28

audience as workforce (a "happening") ends the Nielsen ratings (discovery takes over in education)
19:12

ads become more important than the products
20:24

McLuhan's book with Jovanovich
21:08

the effect of Xerox (predicts the Internet)
21:40

end of the "storyline" in the Arts (many complex jokes ["instant humor"] as in FINNEGANS WAKE)
22:44

end of all "lines"
23:54

humor as a "cultural protective layer" against grievances
25:06

McLuhan's definition of "happening" (the audience and actors [see readers and authors at 28:29] are one) ("the meaning of meaning" in the 1920s is a happening like a newspaper)
26:00

a happening can't be verbalized because it's a case of "all-at-onceness" (doesn't have a verbal form possible to it)
26:46

an example of McLuhan's audience not knowing he's serious and clinical
26:57

an example of McLuhan's Menippean satire of his audience
27:43

Zappa (audience joins in)
28:06

all media and Arts are like the safety car/pin (a NEW art form like ads [see Picasso 50 years ago])
28:33

Truman Capote or the reader was the murderer in "IN COLD BLOOD"
30:22

Oedipus was the first "youdunnit" (but today nobody "did it") (no SIX DEGREES OF SEPARATION = "in any highly involved, intricate feedback network") (Bob is explained ["I did it"])
30:51

existentialists explained
31:24

the new electric "dimension" (ask iON about this)
32:00

the "role" takes over from the "job"
32:31

"role" is defined
32:57

the computer DID NOT obsolesce the "job"
33:18

"myth"'s retrieval explained ("it's a 'happening' and instant grasp") ("mythic" Baby Boomers via "information overload")
33:50

Paul Goodman's GROWING UP ABSURD (Paul did not like McLuhan's explanation) (nobody has explained this to the Baby Boomers)
34:35

Bonanza as "science fiction" (19th Century) for the Third World
35:45

moving from the unfamiliar to the familiar (the mirror of Perseus is RVM)
38:14

why "silent movies" come back vs. color TV
39:18


Jan.10/2015  1176561-5-1  Annenberg School of Communications, University of Pennsylvania:

(Part 17 at 47:57 and Part 18 at 7:32)

retrievals as a technical art form ("as Innis tells us")
48:10

Earth becomes an "old nose cone"
a second example of McLuhan's audience not knowing he's serious and clinical
48:46

TV becomes an art form under satellite conditions
49:42

a big reversal in "content": the unconscious vs. the human consciousness
50:29

the big-hearted surgeon joke about "touching up the X-ray" (McLuhan predicts more and more "symbol manipulation")
51:07

Pop Art ("your environment becomes an art form [programmed]") and Happenings (society as an art form) are a reflex of the satellite environment (see my Charts)
51:28

Jacques Ellul's definition of "propaganda" ("propaganda ends when dialogue begins")
52:06

"talking back to the media" (see Theall's "talking")
52:59

"Egyptian" art (totalism) retrieved
53:33

McLuhan predicts "Black Power" in Africa/America and Chinese "nostalgia/old dreams of primitive integrity and perfection"
53:57

Stalin's "Pan-Slavism" (1910) explained (McLuhan chuckles at 55:02)
54:43

retrieval of BATMAN due to color TV
55:22

end of the Neolithic planter/specialist and return of the Paleolithic hunter (the "James Bonds" since Sherlock Holmes are "mythic", "Egyptian" hunters ("crossing boundaries" [as does the charismatic journalist] explained at 57:09)
56:02

"bad news" is a "real" interface/encounter (artist is anti-social), ads/"good news" are one-way (McLuhan claims "a thing that has mystified me for years")
57:30

the anti-social child/sleuth/martyr/criminal/reporter/artist/poet sees "the Emperor's new clothes"
58:04

McLuhan says he's not supporting "just being contrary and ornery"
59:14

Art as "the blood bank of great moments of living in the past" is obsolete, Art has to be a "probe" (helps "to SEE") and a "means of perception and discovery" now
59:21

Part 18 at 7:32

the new importance of "Art" (never before as significant "sheer knowing, survival value, and navigational aid")
8:36

McLuhan ends with the Malraux/De Gaulle joke
9:24

the Panel begins
12:10

"self-expression" is obsolete, people now want to join themselves as a "corporate" group with "cosmic energies" ("joining the rhythms of the world around")
17:10

the Foxtrot vs. the Watusi
17:45

Panelist says McLuhan is confusing like George Gobel (American comedian)
19:39

McLuhan says he never reads book reviews about himself
24:24

specialist form of study vs. total-field study
24:32

McLuhan doesn't want to be caught NOT looking
25:41

the moment (1880-90, the Constructivists) of "Abstract Art"
29:38

McLuhan refutes the "technological determinism" charge
32:33

environments are NOT "around us"
33:21

McLuhan agrees with William Burroughs' definition of "causality" ("cannibalistic")
34:28

more on "Abstract Art" as a cartoon via "the direct interface of tactile surfaces"
38:31

DR. ZHIVAGO, and more on BATMAN's costume as like an iconic cartoon
39:17

is TV less linear?
40:14


Jan.17/2015  1176561-7-1  Annenberg School of Communications, University of Pennsylvania:

(Part 8 at 37:50 and Part 9 at 4:39)

the effects of the railway
the vertical plane and the Roman arch
"God is dead"
46:11

the Beatles and "living mythically"
Batman and Dracula
movies on TV
51:15

other effects of TV
Brecht and comics
no value judgments
the meaning of meaning and memory
58:27

Part 9 at 41:39

thinking and consciousness
TV in the classroom

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